From the start, Mobile Operators are the cornerstone of the value added mobile services. With the e-commerce boom, they are ideally positioned to convince businesses to use their solutions and thus to take a lead in the m-commerce market segment.

	Increased sense of security by the consumers who trust the solutions branded by the operators. Moreover, the consumers are already used of being invoiced by the operators for various services.
	Outstanding ability from the operators to educate the consumers and to promote their adoption of the m-commerce solution
	Simplification of the clients’ experience via the integration to CRM of the operators. Thus, it is another mean to ensure better conversion of the purchases via the mobile

With MNC’s mCommerce solution, the operators benefit from a totally secured solution tailored for merchants and businesses

	Purchase goods via SMS and WAP
	Multiple means of payments are available: payment via debit cards (Postfinance) ; payment via credit cards ; payment via invoice or payment via the operator’s monthly bill
	m-commerce platform allowing merchant and businesses to create a catalogue, to validate transactions and to manage shipping addresses
	Integration with MNC’s mMarketing solution that delivers a promotion solution integrated to an order, payment and processing solution for m-commerce

MNC’s mCommerce solution is very flexible and can adapt to various end-users experience tracks while taking into account legal and regulatory constraints specific to the operators and markets. In addition, MNC’s mCommerce solution is scalable and can take into account the latest evolutions for mobile commerce such as NFC and QR codes