Mobile terminals are increasingly perceived as a promising channel for new revenues through advertising and promotion of new services.

Because of their proximity and relationship to their subscribers, the mobile operators have an ideal position to tap into a promising revenue stream through mobile advertising and marketing. However, such services should be used cautiously as receiving advertising messages on a mobile can be perceived by the subscribers as very intrusive from a privacy standpoint.

With MNC’s mMarketing solution, the mobile operators can benefit from a flexible and efficient tool to deliver target SMS marketing campaigns:

	Provisioning and management of mobile subscribers’ databases. The operators can create data bases tailored to their needs and export/import the data to and from external systems
	Provision and manage campaigns. The operators can provision a wide range of personalized SMS campaigns and schedule them in advance. Such campaigns can be integrated with mobile applications (e.g. games, voting, etc.) or linked to WAP page powered by MNC’s mBox solution.
	End-users protection. Single and double opt-in mechanisms are integrated into the mMarketing solution, thus ensuring that the subscribers really chose to receive promotional messages. Furthermore, the subscribers can blacklist themselves at any given point and therefore not receive any message anymore.
	API for seamless integration with external systems such as CRM, databases etc.